Overview

OD2 Consulting is marketing firm dedicated to helping small to medium size businesses grow.

The goal of this project is a website redesign. The owner wanted to include more user friendly, and eye-catching designs that highlight their projects.

User Research - Competitive Analysis

Role & Duration

Lead UX/UI Research & Designer

User Research, & Testing, Competitor Analysis

April - July 2024

Client - Orlando Ashford II, owner of OD2 Consulting

The Problem

OD2 Consulting started off as a senior capstone project for Orlando Ashford, and after graduating and starting his professional career he wanted to make a website that represented more his marketing firm.

The website needed to be redesigned to be user friendly for anyone who is looking for marketing support for their business

I researched other marketing firm websites to see what they had in common to best redesign OD2.

• Contact page

• About us page with their approach to marketing strategies

• Projects or portfolio page

Stakeholder’s Ideas

Previous Designs

Final Designs